iWorld
Disney+ Hotstar appoints Shweta Poojari as PR & publicity head for India
Mumbai: Disney+ Hotstar has appointed Shweta Poojari as head of public relations and publicity for the Indian market. She will report to Disney+ Hotstar chief marketing officer Siddharth Sakdher.
She was previously managing publicity for Netflix originals in India for three years.
“After an incredible three plus years at Netflix my exciting journey here comes to a close,” she announced on LinkedIn. “My time at Netflix has been something that I will cherish forever. It was an honour to be a part of the team that set the wheels in motion for the brand in the country. I am grateful to have worked alongside some of the brightest minds in the business. I am now excited to start this next phase of my life with Disney+ Hotstar.”
A PR professional with over a decade of experience, Poojari has had stints at leading media organisations such as LINOpinion – the PR division of Lowe Lintas, Avian Media, Sony Pictures Entertainment and Inox Leisure.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
