Kids
Disney forays into publishing, teams up with Infomedia to launch ‘Disney Adventures’ in India
MUMBAI: The Walt Disney Company’s publishing arm, Disney Publishing Worldwide India (DPW) has entered into a strategic alliance with Infomedia India Ltd., special interest publications firm, to unveil Disney Adventures, a tweens and kids’ magazine in India.
Disney Adventures is targeted at Indian tweens in the age group 8-13 years and will feature local content, beginning with the first issue that will include a special feature on latest Bollywood release – Dhoom 2.
An official release states that the international format of Disney Adventures has been adapted to suit Indian tweens and kids, as it contains over 35 per cent local content. The 100-page monthly publication will feature the Indian tweens’ favourite Disney and Bollywood characters, comic pages, jokes, games, tech news and reviews, fashion, and contests. Other Indian language editions for this magazine are also being considered.
The first monthly issue of magazine will be priced at a cover price of Rs 40.
“Kids and their families have an affinity for Disney content. The launch of Disney Adventures significantly advances our strategic priorities, which include – first and foremost – delivering high-quality, compelling creative product to consumers across all platforms” said The Walt Disney Company (India) MD Rajat Jain.
Infomedia India MD Prakash Iye said, “Our tie-up with Disney is a perfect fit for the two brands as we are leaders in our respective space and will complement the strengths of both the groups. The tweens’ magazine sector in India has still not been explored and we are confident that the launch of Disney Adventures will meet the expectations of the growing Indian teens’ demands for consuming the best in International content.”
The magazine was first published in the United States in early 1990s and has seen many evolutions in its content mix, in keeping up with the evolving tweens and kids.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
