Kids
Disney Consumer Products adds MusicIP’s ‘MyDJ’ technology to it’s portable media player range
MUMBAI: MusicIP, music search engine has announced that Disney Consumer Products has licensed MusicIP’s MyDJ embedded technology, which allows users to find the music they want to hear and to create instant playlists with a single button, to power the ‘MixIt!’ feature on its Disney Mix line of portable media players for kids.
MyDJ does a musical scan, playing samples from the musical zones on the device, creating instant playlists of similar songs. Because MyDJ acts on the musical patterns within each track, instead of metadata, it creates fresh and interesting playlists with songs from every corner of a listener’s collection, informs an official release.
Disney Consumer Products vice president Global electronics Chris Heatherly said, “With the Disney Mix line of media players, we are making digital music more accessible for kids than ever before. Most players on the market today, are just not intuitive to kids. MusicIP’s technology lets us make it magically simple for kids to surf their music collections and make playlists in a fun, innovative way that is fresh in the marketplace.”
MusicIP’s patented MyDJ embedded navigational technology can work within all portable, home, auto and mobile devices, utilizing new or existing user interfaces.
Launched in 2005, the Disney Mix Stick has established Disney among the top 10 best-selling flash-based MP3 players at U.S. retail, according to The NPD Group. In September, Disney announced two new Disney Mix branded products including the Disney Mix Max which plays videos in addition to music. MyDJ will be supported across the entire line of Disney Mix players, adds the release.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
