Kids
Disney Channel lines up ‘Sabse Bada Film Festival’ for Diwali
MUMBAI: The festive season is just around the corner and kids’ channels are bringing on all kind of entertainment packages to lure kids.
While Cartoon Network has lined up a movie fare comprising Ramayana, Vikram Betal, Harry Potter and the Sorcerer’s Stone and Harry Potter and the Chamber of Secrets from 24 – 31 October; Disney, which boasts of a huge movies library, has lined up one such initiative in the ‘Sabse Bada Film Festival’.
The channel will be airing two platinum feature animation titles a day from 3 – 7 pm from 24 – 28 October.
The movies that will be shown as part of the Sabse Bada Film Festival are: Jungle Book, Aladdin and the King of Thieves, Tarzan, Pocahontas, Atlantis, Return of Jaffar, Lilo and Stitch, Mulan, Lion King II and Lion King III.
The channel has given the Sabse Bada Film Festival a huge marketing push in all medium – television, outdoor, print, internet coupled with some interesting in-office promotions with trade and media houses.
A five-feet tall popcorn box was sent to as many as 150 offices in Mumbai, Delhi and Bangalore. Walt Disney Television International (India) director marketing and communications Tushar Shah said, “We thought of this innovation wherein we sent out the huge popcorn box to clients’, agencies and media houses. Popcorn’s connection with movies is seamless and what better way than this to bring about a perfect fit.”
As far as the creatives for the campaign is concerned, Shah informed that the biggest challenge was to transform the largeness of the offer in terms of the creative. The ad campaign selectively uses the magnetism of Mowgli (from Jungle Book), the swiftness of Tarzan and the charisma of Kovu (Simba’s daughter in Lion King 2) to build the magic and mood of the festival.
“To showcase platinum titles in a simple but effective communication is always a challenge. The characters are larger than life in the campaign and that creates a ‘wow’ factor. The maximum reach is achieved by buzz marketing and that’s what we focussed on. The campaign has been designed as the start-point for the goose-bumps to follow on-air.”
Disney Channel has been cross-promoting the Sabse Bada Film Festivals on channels like Star Plus (during KBC 2), Star One (during Nach Baliye and The Great Indian Laughter Champions), Star Gold and also on local cable channels.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
