DTH
DishTV India ensures uninterrupted TV services in Jammu & Kashmir by providing “Auto Pay-later” facility for its subscribers
MUMBAI: In a proactive measure to ensure uninterrupted TV services for its subscribers in the territories of Jammu and Kashmir, India’s biggest DTH service provider – DishTV India Limited is providing “Auto Pay Later” service for both its brands (DishTV and d2h).
This is aimed at easing out temporary inconvenience in accessing internet services for online recharges or possible hindrances in reaching out to retail recharge points in Jammu & Kashmir. This move will allow unhindered Dish TV and d2h service for a period of 4 days beyond recharge date so that subscribers may keep themselves abreast & updated on the latest news and other content.
On this Mr. Jawahar Goel, Chairman & Managing Director, DishTV India said, “TV is an essential service and especially so in times when keeping up with the latest happenings and entertainment is critical. While there might be temporary and necessary restrictions in Jammu and Kashmir, Dish TV India limited will ensure uninterrupted service to our Dish TV and d2h subscribers in J&K. DishTV and d2h connections will not switch off if any subscriber finds it difficult to recharge their account during this period. We have introduced special benefit of Auto Pay Later facility to our patrons which will provide them continuity in entertainment and current affairs in the present scenario.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
