DTH
Dish TV’s OTT Platform Watcho launches two new original series
MUMBAI: In line with its commitment to provide unique and engaging content to the viewers, Dish TV India Limited announced the launch of two new content series on its OTT platform ‘Watcho’. A paranormal investigation series ‘Dark Destination’ premiered on 13th September, 2019 and a wild comedy tale ‘The Senti Mentals’ is slated to premier on 27 September, 2019.
The new web series Dark Destination is a fast paced mini-series covering two episodes of gripping paranormal investigation in the most haunted places of country such as Lambi Dehar Mines in Mussoorie and Kuldhara in Jaisalmer, known for their mystery and horrifying tales. The series is conceptualized and directed by Jay Alani, a well know paranormal investigator and producer of ‘The Paranormal Company’.
The new original comedy series The Senti Mentals available from 27 September, is a hilarious combination of cross connecting events that take place over time full of trial and errors. The Senti Mentals is written, directed and edited by the multi-talented Vikram Munjal, staring famous actors such as Saif Ansari, Varun Sobti, Mohit, Rashika Pradhan, Samar Manhotra, Tijo Thomas, Ratnesh Singh and Supriti Batra.
“We are excited to launch the two new series this month on Watcho, with an aim to offer unique new age content to our customers. Our new show The Dark Destination is a series that is inspired by true incidents and The Senti Mentals on the other hand is a fiction comedy series. The breadth of stories with its local settings and complex characters is incredible and we can’t wait for our audience to enjoy them. At Watcho, our intent is to capture the fastest-growing segment on the Indian internet and aiming to launch few more exciting original web series in the coming months,” Dish TV India OTT strategy head Akash Tyagi said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
