DTH
Dish TV takes HD offering to 47 with Ten Golf HD addition
MUMBAI: With the addition of Ten Golf HD, direct to home (DTH) operator Dish TV has taken its high definition channels and services count to 47, which is the highest in the country so far.
As of August, rival DTH operator Videocon d2h offered 39 HD offerings to its subscribers.
Ten Golf HD, the 24-hour sports channel dedicated to golf, takes DishTV’s HD sports channel count to seven. DishTV subscribers will be able to watch it on channel number 81. As was earlier reported by Indiantelevision.com, Ten Golf HD was slated to launch on 7 October.
Dish TV India chief operating officer Salil Kapoor said, “Latest trends suggest that the growth of the HD category over the past year together with rising sales of flat panel TV’s (LED/LCD) has added a new dimension to the superior HD viewing experience. With the usage of DTH connections with HD boxes, the experience quotient for the subscribers is all set to go up. We are proud to announce addition of Ten Golf HD channel on our platform.”
“Dish TV has a complete offering and mix of HD entertainment, music, news and regional language channels and has maximum content with 47 HD channels and services, making it the highest in the country,” he added.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
