Kids
Discovery Kids ushers in Diwali with festivities
MUMBAI: World Children Expo (WCE) is partnering with Discovery Kids TV channelto bring families together to celebrate this Diwali, at a two-day kids’ carnival taking place in Gurgaon.
Conceptualised by Creative Children Media, WCE@Diwali will be held at the Ambience Mall in Gurgaon on 19 October and 20 October, from 10:00 am to 7:00 pm.
Creative Children Media & World Children Expo founder Rahul Gupta said, “WCE is now being acknowledged nationwide as India’s biggest kids’ expo, catering to the ecosystem of children and children-centric brands. I am excited to partner with Discovery Kids which we believe is one of the finest additions to Indian television. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE@Diwali is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”
True to the smart fun positioning of Discovery Kids, the carnival will include a variety of exciting activities such as games, a painting corner, quizzes, and workshops for kids and engagement with parents to win plenty of prizes. There will also be a range of products on display and for sale.
Adding more excitement to the carnival, the new season of the animated TV series Transformers Prime Beast Hunters, exclusive to Discovery Kids, will be launched at the event. The kids will get a special opportunity to be seen with the famous characters of the series.
Discovery Networks Asia-Pacific south Asia and head of revenue, Pan-regional ad sales and southeast Asia Sr. VP and GM Rahul Johri said, “Discovery Kids is focused on giving kids a unique experience through its smart and engaging content. Since the channel’s launch last year, Discovery Kids continues to excite children of all age groups and on this auspicious occasion of Diwali, we are thrilled to celebrate the channel’ssuccess with the children. Our newly introduced character Transformers Prime Beast Hunters will add more fun to the activities at the carnival.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
