Kids
Discovery Kids to beef up movie line-up in 2017
MUMBAI: In its endeavor to offer finest entertainment to children, Discovery Kids has announced to premiere movies every weekend all through 2017.
Discovery Kids has signed exclusive deals with leading studios including NBCUniversal, Reliance Media, Cosmos Entertainment and Toonz Animation for the same.
The movie extravaganza will features kids’ favourite characters from India and round the world, including Shaktimaan, Kisna, Luv Kushh, Hanuman, Sheikh Chilli, Barbie amongst many others. Demonstrating its drive to up the local content on the channel, it will also produce movies in India. Offering a brand new look to its iconic local character Kisna, Discovery Kids will air the first from its Kisna movie franchise – Mahayoddha Kisna – on New Year Eve.
Discovery Networks Asia-Pacific entertainment products VP Rajiv Bakshi said, “While our programme series offers daily dose of differentiated entertainment during the weekdays; the movies will provide an incremental attraction and build the weekend viewership. With this we continue to be ahead of the curve by offering the most exciting variety of content to kids across all formats in English, Hindi and Tamil languages.”
To drive the channel as the biggest movie destination for kids, Discovery Kids will commence the offering with a Movie Megathon , starting 26 December to 8 January, wherein it will air Mahayoddha Kisna, Luv Kushh & The Serpent King, Barbie In A Christmas Carol, Hanuman Immortal 2 and many more.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
