Kids
Discovery Kids brings back ‘Akbar & Birbal’ tales
MUMBAI: Every child in India has grown up on tales of Emperor Akbar and his trusted adviser Birbal and the tradition has continued passing from generation to generation, enthralling young and old listeners alike.
Discovery Kids brings back those tales with its new series Akbar & Birbal airing everyday at 2:00 p.m. The channel will take its viewers to the era of Mughals where they will witness amusing exchanges between Akbar and Birbal.
Discovery Networks Asia-Pacific Pan-Regional ad sales and southeast Asia senior VP and GM -South Asia and head of revenue Rahul Johri said: “Discovery Kids would continue to bring engaging content that inspires children to believe in traditional wisdom and also inculcate moral values in them. Expanding our bouquet of indigenous titles, Akbar & Birbal will entertain the viewers with its clever wit and exciting storytelling.”
Birbal who was in the court of the Mughal emperor Akbar was considered to be one of the best loved figures in the folklore of India. He will be seen outsmarting everyone even the Emperor sometimes by his exceptional wisdom, presence of mind and his excellent problem solving skills.
Entertainingly narrated in three languages English, Hindi and Tamil, this multilingual series will encourage language development in children and also make the experience of listening to stories more enjoyable by offering popular stories in a familiar language. The series consists of beautifully animated and captivatingly narrated stories which bring to life traditional wisdom.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
