I&B Ministry
Digitisation has increased M&E revenue: MIB’s Rathore
MUMBAI: The Ministry of Information and Broadcasting (MIB) is patting its back for the digitisation success in India. Minister of State for MIB Rajyavardhan Rathore endorsed the growth of the media and entertainment industry and the benefits of digitisation.
In response to a question raised in the Lok Sabha, he said that digitisation has led to enhanced revenue generation in the industry as it enhanced benefits to consumers as well as transparency in the subscriber base. The government passed the Cable Television Networks (Regulation) Amendment Act in December 2011 for digitisation of cable television networks in a phased manner.
He also added “Digitisation enables efficient utilisation of the spectrum bandwidth and enhances the capacity to carry channels on the cable. The consumers get a wider choice of channels, improved quality of content and added services and the states benefit from lowered incidence of evasion of taxes. Cable TV digitisation has also given a boost to the indigenous manufacturing of set top boxes (STBs) and it also results in skill development & employment generation in digital environment."
Rathore cited the Federation of Indian Chambers of Commerce & Industry (FICCI) report which estimated the growth of the industry at Rs 1660 billion in 2018 from Rs 1473 billion in 2017, while the figure stood at Rs 1026 billion in 2014.
Indian M&E sector has not only seen investments from foreign behemoths only but from large domestic conglomerates. In addition to that, the current digital wave is boosting the growth faster.
I&B Ministry
MeitY proposes continuous labelling for AI-generated content
Draft IT Rules amendments mandate visible labels, feedback open till May 7, 2026
MUMBAI: If AI is blurring the line between real and rendered, the government wants the label to do the talking non-stop. The Ministry of Electronics and Information Technology has proposed tighter disclosure norms for AI-generated content, signalling a sharper regulatory push on transparency across digital platforms.
Under draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Ministry has moved to strengthen how such content is identified. The key shift lies in Rule 3, sub-rule (3), clause (a), sub-clause (ii), where the earlier requirement of “prominent visibility” is being replaced with a stricter mandate labels must now remain “continuous and clearly visible” for the entire duration of the content.
In simple terms, no more blink-and-miss disclaimers. If content is AI-generated, the label must stay on screen, start to finish.
The Ministry has also extended the deadline for stakeholder feedback on the proposed changes to May 7, 2026, widening the consultation window as it seeks industry and public input. The move follows earlier consultation papers released on March 30 and April 10, which addressed intermediary compliance and digital media oversight in light of existing advisories and directions.
Alongside the amendments, the government has released multiple documents, including draft rules covering intermediary obligations, artificially generated information and digital media governance, as well as a consolidated version of the IT Rules incorporating the proposed revisions.
The direction of travel is clear. As AI-generated content becomes more sophisticated and more difficult to distinguish from reality, the regulatory response is shifting from guidance to enforceable visibility.
For platforms and creators alike, the message is straightforward: if it’s generated, it must be declared and not just once, but all the way through.
