iWorld
Dice Media forays into regional content with the launch of Telugu show
Mumbai: Pocket Aces’ long-form storytelling channel Dice Media is set to bring in the festivities a little early as it announces its foray into regional content with the launch of its first Telugu series “Alludu Garu.” The five-episodic series will be a weekly release starting 29 October on the Telugu streaming platform aha.
“Alludu Garu” is a remake of Dice Media’s super hit family drama “What The Folks!” that has seen three successful seasons. It is a coming-of-age story that revolves around the struggles of a newly married son-in-law Ajay (Abhijeeth Poondla) who is forced to stay alone with his over-caring in-laws in a conservative household for a few weeks.
“We are extremely excited to foray into regional content and expand our reach even deeper with the country. Telugu was a good first language to begin with since the audience is larger and there is a definite content and talent gap,” stated Pocket Aces co-founder and CEO Aditi Shrivastava. “Recreating one of the successful titles with regional talent not only demonstrates the extended value of our IP, but also the relevance of the content throughout India. You will soon see more Telugu as well as Tamil originals from Dice Media.”
The series also stars veteran actor and director Y Kasi Vishwanath and popular Telugu film actress Dhanya Balakrishna. It is directed by Jayanth Gali, best known for his film “Love Life Pakodi” and co-produced by popular regional digital company Tamada Media. Well-known creators ChaiBisket have written the show.
“What The Folks! is one of our most loved series franchises and we are happy to be able to recreate its magic for our Telugu audiences. The story’s universal appeal made for a very seamless adaptation and talented creators such as our co-producers Tamada Media, ChaiBisket have helped ensure we capture all the regional flavours and nuances in our storytelling,” said Pocket Aces showrunner Sarjita Jain.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
