Hindi
Dhoom 3 still going strong at BO
MUMBAI: Karle Pyar Karle, a launch pad for Shiv Darshan, which afforded an ambitious release with about 1000 screens, has not been able to make any impact. A youth oriented action romance; it has failed to draw its target audience. The film opened to less than 10 per cent occupancy and has only tapered down thereafter.
The other two releases – Miss Lovely and Parathe Wali Galli, failed to draw enough audience to conduct shows.
Yaariyan scored on the strength of its music the mixed reactions of the viewers notwithstanding. The film has sailed to safe grounds with the first week collection figures of 26.25 crore.
Dedh Ishqiya, as one gathers from the viewers’ response, fell short of expectations; most preferred the earlier version. Having opened to a lukewarm response, the film maintained on the lower side to end its first week with figures of 18.3 crore.
Sholay 3-D has added 2 crore in its second week thus taking its two week total to 10.3 crore.
Dhoom 3 squeezes the box office to its last potential collecting 4.75 crore in its fourth week taking its four week tally for the Hindi version to 272.49 crore; 285.24 crore including TnT versions.
The exhibition trade is again looking forward to the Republic Day weekend release, Jai Ho, the latest Salman Khan offering for at least two weeks of throbbing box office. This time, the Khans seem to have chosen a subject with a social message. The film is based on the Chiranjeevi starrer Telugu film, Stalin (2006).
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
