iWorld
Amazon buys global streaming rights of Salman Khan’s future films
MUMBAI: Amazon Prime Video today announced a first-of-its-kind, worldwide exclusive content deal with Salman Khan Ventures. This landmark deal with the Sultan of Bollywood makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight.
All films from Salman Khan Ventures released after Tubelight will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before satellite/ television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.
Amazon Video India director and country head Nitesh Kripalani said, “This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”
Prime Video head of content – Asia Pacific James Farrell said, “India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for thr global audience.”
Khan added, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
