iWorld
Dhoni riding on eCycle video goes viral
Mumbai: Cricket legend Mahendra Singh Dhoni has caught fans’ eyes again with his latest ride: An e-cycle. From tractors to bikes, Dhoni’s changing wheels keep us intrigued—or rather, pedalling.
The internet is buzzing about a video from famous photographer Viral Bhayani, showing Thala riding an electric bicycle. In just one day, the video got one million plus views, sparking lots of talk on social media. Now, Instagram is filled with clips of Mahi on his new e-cycle, and fans are curious to learn more about his new trendy ride.
This unexpected transition from horsepower to pedal power has ignited a frenzy of curiosity among fans and media alike. The electric cycle has been identified as Doodle V3, a foldable e-cycle, that has a top speed of 25 kmph and is made in India.
In an era where sustainability holds increasing importance, Dhoni’s embrace of eco-friendly transportation sends a powerful message. With celebrities endorsing e-cycles, this emerging trend not only reflects a shift towards environmentally conscious choices but also serves as a positive reminder for promoting greener alternatives.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
