GECs
Delhi High Court protects ‘Zee’ trademark
NEW DELHI: No other company selling anything or providing any service from now on will be able to use the trade mark “Zee”, the Delhi High Court has ruled last weekend.
In the order passed on February 5 on a writ petition filed by c., the Court restrained the Registrar of Trade Marks of all branches from processing pending applications pertaining to trade mark “Zee”.
The Registrar is forbidden also from advertising any further applications that may be filed pertaining to the Trade Mark “Zee” or “deceptively similar mark by any third party”, the court has ruled.
Arvind Mohan, Executive Vice President of the Essel group told Indiantelevision.com today: “This is a landmark decision and establishes our sole right to use the brad and trade mark that the company has so painstakingly developed over the years.”
The court has also stayed the order dated 11.9.2000 and 15.9.2000 of Registrar of Trade Mark, Mumbai, by virtue of which the company Shri Venkateshwara Group of Industries obtained the registration of trade mark or logo “Zee” for its products known as Zee Gutkha and Zee Pan Masala.
Zee Telefilms had filed a writ petition under Article 227 invoking extraordinary jurisdiction of Delhi High Court, challenging acceptance orders directing advertising passed by Registrar of Trade Mark permitting advertisement of at least 100 trade mark applications for registered mark or logo “Zee” or deceptively similar marks filed by Shri Venkateshwara Group of Industries, which is completely violative of the statutory provisions and contrary to the law.
Various offices of the registrar situated at Mumbai, Ahmedabad and Delhi have also been made respondents in the case, apart from the Union of India through Secretary, Information & Broadcasting and Copyright Board, New Delhi.
The counsels for Zee, Senior Advocate Rajiv Nayyar and Prathiba M. Singh pointed out that trade mark registrars have permitted advertising of around 100 trade mark applications for registration as “Zee”, or look-alike, deceptive marks and they continue to do so despite the detailed representation made by the Zee Telefilms Ltd.
The argued also that this is also in complete disregard to the prevailing injunction order dated September 4, 2001 of the Division Bench of Mumbai High Court against the Shri Venkateshwra Group, restraining them to use the mark Zee Gutkha or any other deceptive look-alike mark.
Zee Telefilms Ltd. had said that they are registered proprietors and lawful owners of the trade mark in India as well as in several other countries abroad., Besides, they also own the Common Law Rights, Statutory Rights as well as Copyrights in the “Zee” logo, written in any manner whatsoever.
Zee reminded the court that it has several channels with the “Zee” mark, which are watched by 180 million viewers out of which 120 millions are in India. In fact, the broadcaster owns the trade mark since 1992.
The most significant of the court’s orders are that it said that “before the Registrar of Trademarks proceeds to advertise a mark registration whereof is sought, the Registrar is obliged to cause a research to be made amongst the registered trademarks as also pending applications for purposes of ascertaining, whether there are on record, in respect of same goods or services or similar goods or services, any mark identical with or deceptively similar to the mark sought to be got registered.
“The principle of the dilution of the trademark has been extended for the mark in question. Yet, in spite thereof, Registrar of Trademarks is admitting for registration, applications by hundreds of individuals who seek registration of the trademark “Zee” for purposes of sale of their goods.”
In the meanwhile the court restrained all branches of the Registrar of Trademarks from processing pending applications pertaining to registration of the trademark “Zee”.
“Further injunction is issued restraining Registrar of Trademarks from advertising any further application which may be filed pertaining to the trademark “Zee”, the court ruled.
The court also stayed the order of the Registrar under which the other respondents had been allowed to use the Zee trade mark.
Mohan opined that a brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. “Brand experience develops expectations creating the impression that a brand associated with a product or service has certain qualities and characteristics that make it special or unique,” he explained.
He said also that the court order will help the consumers stay clear of false impressions about the identity of those companies not related to Zee’s activity, that is, providing healthy entertainment on television.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
