iWorld
Dekkho makes big-screen debut with Amazon fire TV stick
MUMBAI: The online video streaming Dekkho has partnered with Amazon to make its big-screen debut and provide its content on Amazon Fire TV Stick.
Dekkho will be one of the featured apps on the streaming device, allowing users to access its entire content library of movies and videos across genres such as music, food, fashion, travel, lifestyle and comedy on a preferred basis. In addition, Fire TV Stick users can access content from Dekkho offline as well.
The Amazon Fire TV Stick is a plug-and-play device that connects to the television’s HDMI port and allows users to access digital video content from a host of providers. The device can be set up in just three, simple steps — plug the device in to the HDMI port on the TV; attach the USB cord to the power source; and connect to the wi-fi.
Dekkho will provide a range of specially curated content for Fire TV, offering a television-like experience through a smart, digital medium. Unlike other paid apps, Dekkho’s Content on Fire TV will be available on a free-to-use basis, thus enabling greater exposure for content creators through a new channel while monetising their properties. Dekkho’s attempt to bring independent online content creators on the big screen and provide them exposure through Amazon’s strong distribution model is the first by any Indian player.
Dekkho co-founder Tanay Desai said, “Dekkho currently enjoys a unique position in the Indian OTT entertainment market. In a bid to expand our content outreach to smart TVs and similar large-screen offerings, this strategic partnership with Amazon Fire TV Stick will help us increase exposure for content creators on our platform. Moreover, it offers Dekkho an extremely promising entry into a larger online entertainment market and the chance to reach out to maximum viewers between 18 to 30 years of age. The resulting increase in reach can also be leveraged to extend our presence on more big-screen apps in the future and allow our users to stream our massive content catalogue on any digital device of their choice, conveniently and seamlessly.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
