News Broadcasting
DD, Ten Sports deal still on ‘Ten’terhooks
MUMBAI: The telecast deal between Prasar Bharati and Ten Sports stands deadlocked as Prasar Bharati has not agreed to an offer of Ten Sports, which envisaged making available 10 signals to Doordarshan on low power transmitters, for non cable areas in non metros.
wAccording to Modi Entertainment Network chairman Lalit Modi, at the moment, as things stand, “it is a deadlock”. According to Ten Sports CEO Chris McDonald, the ministry had “requested us to look into the issues of making it available to a larger section of the population. We had come up with with a formula to which Doordarshan is not agreeable.”
Prasar Bharati CEO K S Sarma, who is currently camping in Mumbai, told indiantelevision.com, ” If Ten is to come on DD, they will have to pay us an opportunity cost of approximately $ three million.”
Reportedly meanwhile, the Chennai High Court today observed that cricket signals would have to be made available to the terrestrial broadcaster but the terrestrial broadcaster would have to pay a certain amount for the telecast rights.
The impasse continues, but the issue could well change colour in a matter of hours.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
