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DD on studio upgradation drive
New Delhi: A total of 39 studio centres in the country have been taken up for full digitization as part of the ongoing scheme of digitization of Doordarshan’s Network, Parliament has been informed.
State of the art digital equipment would therefore be made available at the studio centres in the north east states on a par with other similar studio centres in the country.
Of these 39, eleven are in the north east states: three in Assam, two in Meghalaya, and one each in Arunachal Pradesh, Manipur, Mizoram, Nagaland, Sikkim and Tripura. The others are: five in Uttar Pradesh; two each in Chhatisgarh, Jharkhand, Madhya Pradesh, Maharashtra, Odisha, and West Bengal; and one each in Andhra Pradesh, Bihar, Goa, Gujarat, Himachal Pradesh, Jammu and Kashmir, Karnataka, Kerala, Andaman and Nicobar Islands, Chandigarh and Puducherry.
Five Digital Satellite News Gathering Units (DSNG) have also been provided at Guwahati to cater to the coverage requirements of north east states. DSNG Units are deployed at different places in north east states as per coverage requirements. As part of the ongoing schemes, four additional DSNG Units for North East States are envisaged to be procured.
Meanwhile, Prasar Bharati sources said upgradation/modernization which includes induction of new technologies, replacement of old aging equipment and augmentation/upgradation facilities of all Doordarshan Kendras including those located in north-east region is a continuous process and schemes in this regard are formulated and implemented from time to time.
The sources said that for the north east region there is a dedicated 24×7 North East Channel, besides Kendras in North East like DDK Guwahati, DDK Aizwal, DDK Gangtok, DDK Tura, DDK Shillong , DDK Silchar, DDK Dibrugarh, DDK Itanagar, DDK Agartala, DDK Kohima and DDK Imphal which telecast programmes in their respective regional languages.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
