DD National viewership drops by 46% as ‘Ramayan’ concludes

MUMBAI: DD National has been at the top of the charts for the last few weeks with its airing of Ramayan. However, as the last episode of the show aired in week 16 and gave way to Uttar Ramayan, there was a drop in viewership by 46 per cent, according to BARC-Nielsen report. 

Ramayan aired at 9 am and 9 pm while Uttar Ramayan airs only at 9 pm. The morning slot saw a dip of 66 per cent while the night slot saw a 29 per cent drop. While morning viewers shifted to news, kids, music, the evening ones went to other GECs and movie channels.

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