DTH
DD Freedish readies for 18th online e-auction with reserve price of Rs 3.7 crore
NEW DELHI: Aiming at a target of 112 television channels in the next few months, Doordarshan has set a reserve price of Rs 3.7 crore per slot for the 18th online e-auction to be conducted on 28 November.
However, it is learnt that the bid amount went up to Rs 4.2 crore in the last e-auction held on 12 November. This came shortly after the 16th e-auction on 28 October.
The e-auction will be conducted by Synise Technologies, Pune on behalf of Prasar Bharati.
The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.
Prior to the sixteenth auction, the total number of channels on Freedish was 58.
Meanwhile, a Doordarshan official declined to give the number of successful bids on 28 October as engineers of the pubcaster had to test these channels before verifying any numbers.
A Prasar Bharati official told indiantelevision.com that DD had decided not to disclose the number of slots to be e-auctioned to prevent bidders forming consortia to bid or resort to other malpractices.
The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD website: www.ddindia.gov.in.
However, the participation amount (EMD) in the e-auction is Rs.1.5 crore which has been deposited in advance on or before 11 November evening along with processing fee of Rs.10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.
Applicants have also been asked mandatorily to deposit a demand draft of Rs 5,500 registration amount favouring M/s. Synise Technologies Ltd., payable at Pune at the time of submission of the application. The time for every slot e-auction will be of fifteen minutes duration.
The applicants must provide details of the uplink/downlink permission documents received from the concerned Ministries with the Applications to ensure they are not rejected.
The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
