DTH
DD Free Dish e-auction for vacant MPEG4 slots on 27 March
MUMBAI: Doordarshan will conduct the 39th e-auction for filling up of vacant MPEG-4 slots of its FTA DTH platform Free Dish w.e.f 27 March 2019. Only satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction.
Bidding in the e-auction of vacant unreserved MPEG-4 slots will be for an initial period open to all genre (language) channels at an invitation reserve price of Rs 5 lakh.
International public broadcasters licensed/registered by the Ministry of I&B can also participate in e-auction.
“We request all those channels that could not bid for MPEG2 slots for various reasons to consider bidding for the MPEG4 slots,” Prasar Bharati CEO Shashi Shekhar Vempati said.
If required, Prasar Bharati/Doordarshan can extend e-auction to the next day or as the case may be.
Recently the pubcaster sold 40 MPEG2 slots for Rs 395 crore.
As shared by Prasar Bharati, the highest bid price in Bucket A+ was Rs 15.05 crore, while it was Rs 12.45 crore in Bucket A. Bucket B commanded a top bid of Rs10.95 crore. In Bucket C, which saw the toughest competition, the highest bid was Rs 8.95 crore. Bucket D saw a top bid of Rs 6.1 crore.
After the e-auction, Vempati asserted that the language diversity on DD FreeDish has also seen an expansion with Marathi channels taking up slots. He also added that nearly eight new channels have taken up space across various categories and genres in various languages.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
