News Broadcasting
DB Corp announces 20 per cent hike in ad rates for My FM
Mumbai: DB Corp has announced a 20 per cent increase in ad rates on My FM across its key markets with effect from 15 February.
My FM has witnessed an increase in demand in its key markets which has resulted in an opportunity for the radio broadcaster to increase ad rates and reflect its strong positioning in these markets. “The key markets of My FM have been witnessing a strong uptick in growth, as economic activity is returning to normal after the second wave last year. In addition, businesses across sectors are looking to increase their return on investment and get the most out of their advertising budgets,” said the statement.
“We are seeing renewed vigour in advertising revenues, almost all categories are back on radio for their advertising needs especially in tier 2 and 3 markets where radio has always been very effective in hyper-local connect and have bounced back to pre-Covid levels,” said My FM CEO Rahul Namjoshi. “Over the last few months, we have witnessed significant demand in advertisements and consequently rising inventory pressure. Our priority has always been to deliver innovative content to our listeners and it is in our best interest to keep the listening experience and advertisers’ interest in perfect harmony. The price hike will help us to continue offering an enjoyable listening experience for our listeners and deliver stronger RoI for advertisers.”
DB Corp is one of India’s largest media companies and home to flagship newspapers such as Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar as well as its radio network My FM.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
