Ad Campaigns
Rush by Hike rolls the dice with Krushna Abhishek in #ChaloJeetKiChaal debut
MUMBAI: Rush, Hike’s high-stakes skill gaming platform, has unleashed its maiden brand campaign, #ChaloJeetKiChaal, roping in Krushna Abhishek to bring a heady mix of humour, hustle, and homegrown wit to India’s Ludo-loving masses.
Touted as its boldest comms blitz yet, the five-week campaign spans TV, radio, and digital and targets over 20 million players across India’s rapidly growing Hindi-speaking belt. With Ludo at the heart of the action, Krushna channels the ultimate jugaadu gamer, proving that in both life and gaming, dimaag se khelo, aur jeet pakki karo.
“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Hike CFO Manish Kumar.
The campaign is packed with big moves:
. A 360° media splash across television, radio and digital
. Influencer integrations with Manisha Rani, Sunny Singh, and Nitish Rana
. Vernacular-driven storytelling for deeper Bharat penetration
. In-app contests and the flagship Leedo Champions League—offering cash, gadgets, even wheels
Far from being another luck-of-the-draw gaming pitch, Rush is doubling down on its skill-first promise. Every Ludo match is built to reward strategy, not serendipity, and the platform continues to invest in transparent matchmaking and user education to keep it that way.
“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Kumar. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”
With the dice rolling and the stakes high, Rush is inviting Bharat’s next-gen gamers to bring their A-game. After all, jeet unhi ki hoti hai jo chaal chalte hain dimaag se.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
