Compared to LY, SD rates grew from 12 to 12.8 lakhs considering 30 per cent growth ratings.
The new season of the reality game show will be on air from 7 August.
The increase in ad rates reflects the economic activity in key tier 2 and 3 markets.
Star Sports maintains the rates at Rs 13-15 lakhs per 10-sec, Hotstar spikes by 50%
MUMBAI: Aaj Tak raises the bar on performance, and on monetisation! Come this September, 2018, the number one news channel for the last 17 years recalibrated...
