MAM
Ankit Shukla appointed as group editor at Prabhat Khabar
RANCHI: Prabhat Khabar has promoted Ankit Shukla to group editor, handing him full command of both print and digital editorial operations as the Hindi newspaper doubles down on newsroom integration and digital growth.
Shukla, who was serving as managing editor, will now oversee all editions of the Ranchi-headquartered daily while driving its expansion across platforms. The move signals a push towards tighter editorial control, faster decision-making and a more aggressive digital strategy in a fiercely competitive Hindi news market.
With more than two decades in journalism, Shukla brings deep experience across regional and national newsrooms. His career spans leading organisations including Hindustan Times, The Times of India, Dainik Jagran iNext, Amar Ujala and DB Corp. During a nearly 17-year stint with the Dainik Bhaskar group, he rose from chief sub-editor to state editor, steering editorial operations across Bihar and Jharkhand.
An alumnus of Makhanlal Chaturvedi Journalism University, Shukla is known for impact-driven journalism, from editorial campaigns that led to CCTV cameras, GPS systems and women attendants in Chandigarh schools to an extensive ground report on naxalism that covered more than 5,000 km.
Now at the helm of Prabhat Khabar’s combined newsroom, Shukla is expected to sharpen the paper’s editorial edge, break silos between print and digital, and chase growth with speed and swagger. In a news business where attention is currency, the brief is clear: move fast, hit hard and own the story.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
