Cable TV
DAS: Kolkata cable TV rates rise; consumers resist
KOLKATA: At a time when some cable television viewers in Kolkata are worried about their TV sets going blank for not filling up consumer application forms (CAF) from 24 August, some are worried as they have been rudely presented with a hike in subscription prices of between 30 per cent and 50 per cent, for watching their preferred TV channels.
Hitherto, the monthly tab for cable TV subscribers was between Rs 150-Rs 180 but with digital DAS, the sticker prices are slated to escalate for the same number of channels as earlier, disclosed Cable Operators Digitalisation committee of the Association of Cable Operators convener Swapan Chowdhury said: “It can go high up to Rs 325 plus service tax which is 12.36 per cent at present,” he said.
“Now customers will have to pay extra,” he agreed.
City based cable operators said the basic package would start at Rs 180 and then with the choice of the channel and packages, it would be Rs180, Rs 230, Rs 280 and Rs 325 respectively exclusive of service tax, going forward.
Apart from the increased monthly subscription fee, the consumers will have to bear another Rs 10 as amusement tax charged by the state government.
Explaining the various packages, the operators said in the basic DAS packages, the consumer might just be offered one sports channel like DD Sports but on upgrading to the second package he might have access to Star Cricket and Sony Six apart from DD Sports. “But now if the person is interested to watch Ten Sports, ESPN among others, he will have to pay more and go for the higher package,” the operators added. Cable TV subscribers are already experiencing sticker price shock and have expressed their ire against it.
City based cable operators said the basic package would start at Rs 180 and then with the choice of the channel and packages, it would be Rs180, Rs 230, Rs 280 and Rs 325 respectively exclusive of service tax, going forward.
Apart from the increased monthly subscription fee, the consumers will have to bear another 10 per cent as amusement tax charged by the state government.
Explaining the various packages, the operators said in the basic DAS packages, the consumer might just be offered one sports channel like DD Sports but on upgrading to the second package he might have access to Star Cricket and Sony Six apart from DD Sports. “But now if the person is interested to watch Ten Sports, ESPN among others, he will have to pay more and go for the higher package,” the operators added. Cable TV subscribers are already experiencing sticker price shock and have expressed their ire against it.
A cable operator on the condition of anonymity said in Barrack pore subscribers not only protested the hike in rental but informed the local police authorities that they were being cheated and especially after the Saradha scam. Citing his meeting with the authorities as a ‘peculiar meeting’ he said he was ordered by the police not to charge a penny more than Rs 180 a month.
While cable TV operators in Shyam Bazaar and north Kolkata vicinity said the customers who are paying Rs 120 every month at present, when asked to pay Rs 150, raised a hue and cry. “We really do not know how to explain things and convince people,” they said.
“All new emerging delivery platforms like DTH use CAS. Which is going to happen in the case of cable TV too with the spread of digitisation and addressable systems. Subscribers will pay for only the channels they want to watch,” explains a cable operator.
On the other hand, Manthan Broadband Services director Sudip Ghosh feels that with the implementation of the DAS package, the monthly tariffs are likely to be rationalised. “These have been streamlined in a way that the consumer will pay according to his channel consumption.”
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
