e-commerce
Dailyobjects joins forces with Zepto for lightning-fast tech deliveries
MUMBAI: Dailyobjects has teamed up with Zepto to make its premium tech accessories available for ultra-fast deliveries. To mark this milestone, Dailyobjects has launched a witty campaign film created by Propaganda, a creative agency led by founder & creative director Mohamed Rizwan.
The film playfully depicts a ‘meet-cute’ moment ruined by Zepto’s unmatched delivery speed. The story unfolds in a clinic’s waiting room, where a girl, accompanied by her overprotective father, struggles with a dying phone battery. She locks eyes with a boy, and just as the sparks of young romance begin to fly, her father, seeing the danger, stealthily orders a power bank via Zepto. As the boy gears up to save the day with a charger from his bag, Zepto’s delivery rider arrives in record time, handing over the power bank and shutting down the romance before it even begins. The voiceover cheekily informs viewers that Dailyobjects’ power banks and chargers are now available on Zepto, delivered in just 10 minutes.
Dailyobjects founder & CEO Pankaj Garg highlighted the brand’s vision, “At Dailyobjects, we’re committed to making everyday carry #LessOrdinary. Partnering with Zepto is a natural extension of this mission. By ensuring that our products are now accessible within 10 minutes, we’re addressing the immediate needs of today’s on-the-go consumers. This campaign perfectly captures the essence of why this partnership makes sense—fast, reliable, and just what you need at the right time.”
Rizwan explained the concept behind the film, “The film was based on the idea that looking for a charger is one of those rare instances we talk to people we wouldn’t otherwise talk to. The film conveys this in a classic boy-meets-girl story, and we loved the idea of a Zepto rider coming in and sabotaging this love story before it goes any further, thanks to Zepto’s super quick delivery. Hopefully, our audience will find it funny as well.”
This collaboration is a strategic step in addressing the fast-paced lifestyle of modern consumers. With Zepto’s ultra-fast delivery model, Dailyobjects ensures that users no longer have to wait for essential tech accessories, whether it’s a last-minute necessity or a quick upgrade.
Zepto chief brand & culture officer Chandan Mendiratta emphasised the synergy, “At Zepto, we’re all about speed and convenience, and our partnership with Dailyobjects is a natural extension of that mission. Tech accessories are daily essentials, and now, users won’t have to wait for a charger, power bank, or cable when they need it most. Thanks to our Sellers, Dailyobjects’ innovative products are now instantly accessible through Zepto’s rapid delivery model. Whether it’s a last-minute necessity or a quick upgrade, we’re redefining convenience—solving everyday tech needs in just 10 minutes.”
As this partnership unfolds, consumers can expect their everyday carry to become even more seamless, stylish, and surprisingly convenient. Dailyobjects, known for its modern-day essentials like tech accessories, wireless chargers, bags, and desk gear, have seen over three times growth in the past four years—fueled by its unique blend of design, functionality, and affordability.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
