DTH
D2H launches DIA, an AI-enabled chatbot for customer service
MUMBAI: D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time. For seamlessly handling customer problems and issues, a conversation mode approach in a friendly live chat format is used.
Catering to the evolving needs of the customers for better, faster and more accurate resolutions of service queries and issues, ‘D2H Intelligent Assistant’ (DIA) comes with an array of exciting features, DIA seeks to make it easier, faster and simpler for D2H customers to resolve their queries and issues.
It is designed to process user requests and queries 24X7 through deep analytics and its artificial intelligence engine. DIA is enabled with a highly sophisticated machine learning system that enhances accurate, personalized customer service through a constant process of self-evolution and learning.
D2H, Dish TV India Ltd corporate head-marketing Sugato Banerji said, “We have observed a growing need among our customers to opt for self-service channels for their routine queries and issues. Keeping this trend in mind, we are launching DIA – D2H Intelligent Assistant – a state of the art AI based intuitive chatbot that resolves a wide range of customer queries and issues on its own. DIA will significantly add to improving our customer service experience. The launch of DIA reaffirms the D2H promise of bringing the best of technology solutions for its customers.”
DIA appears as a pop-up feature on the website and introduces itself as “DIA”. One can initiate a conversation by simply entering a message and enjoy a rich, personalised experience, delivering real-time responses, timely and pertinent to one’s D2H account. It also offers solutions to issues related to recharge offers, current balance, add-on service upgrades and even suggests best recharge offers.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
