DTH
D2H celebrates Onam with a film campaign by LS Digital
Mumbai: D2H is marking the Onam festival with a dual celebration. The festivities include a compelling film, developed in partnership with LS Digital, which beautifully showcases the rich traditions and communal spirit of Onam. Complementing the film, D2H is also offering exclusive promotions that enhance value and entertainment, ensuring a festive and memorable experience for all customers.
Titled ‘Onam: A Celebration of Togetherness,’ D2H has introduced a film campaign in collaboration with LS Digital. This campaign masterfully blends traditional Onam customs with a modern narrative, capturing the festival’s essence through a contemporary lens. The film takes viewers on a nostalgic journey, celebrating the vibrant Pookalam (flower carpet) and the elaborate Thiruvonam feast while highlighting the significance of maintaining cultural connections in a rapidly changing world.
To add a special touch to the Onam festivities, D2H is rolling out enticing offers for both new and existing customers. New customers can take advantage of two special offers: the first offer is available with all modern retail chain outlets priced at Rs 1,999, includes Rs 5,000 cashback—Rs 2,000 as instant cashback plus 33 per cent cash back on every subsequent recharges—and comes with a robust five-year warranty (1 year comprehensive and four years on the set-top box) plus access to 6 six OTT platforms (five constant and one as per choice), available at select stores like Lulu Connect, Nandilath G-Mart, Pittapilly Agencies, KannanKandy, White Mart, Easy store, among others. The second Offer priced at Rs 2,500, offers similar cashback benefits plus access to six OTT platforms (5 constant and 1 as per choice) and also includes a 3-year warranty (1 year comprehensive and 2 years on the set-top box). For existing customers, any customer having Rs 200 or more pack unlocks access to six OTT platforms (five constant and one as per choice) without any extra cost, making it a perfect time to upgrade and enjoy enhanced entertainment options.
Dish TV India Ltd corporate head – Marketing Dish TV & Watcho Sukhpreet Singh said “At D2H and Dish TV, we consider our customers part of our extended family, celebrating their joys and milestones together. Onam is more than just a festival; it honors our cultural heritage, the values of kindness, and the spirit of community. Through this campaign, we aim to reconnect with these timeless traditions, especially during times when we may feel distanced from our roots. We are also excited to offer exclusive deals that provide exceptional value and enhance our customers’ entertainment experiences, underscoring our commitment to delivering the best in entertainment and being a cherished part of their lives.”
The film, which is now available on YouTube, Facebook and Instagram has resonated deeply with audiences, garnering significant attention and sparking meaningful conversations on social media about the value of preserving heritage. The authenticity and emotional depth of the film have been praised for their ability to evoke a sense of nostalgia and pride, making it a compelling tribute to the spirit of Onam.
LS Digital MD & COO Manesh Swamy shared his insights into making the film: “It was an exciting opportunity to create something that felt authentic yet relatable to the youth as well. Onam is like this big cultural melting pot of stunning visuals like the iconic boat races, quiet moments of reflection by the Pookkalam (flower rangoli), the laughter at the Onam Sadya feast, the vibe of the Pulikali Performances and festivities, We wanted to show the homecoming of Mahabali in a New Vibe, New Beat. Hence, we got a mix of traditional Kerala Musicians and Rappers to come up with this unique piece of Sound to sing along.”
The film was produced and Directed by SathyaDev.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
