News Broadcasting
CTV focused news group India TV launches exclusive 24×7 stream for men’s cricket world cup
Mumbai: India TV, the only news group to have CTV first news channels in India, have launched an exclusive CTV stream for ICC Men’s Cricket World Cup 2023. Starting from 5 October, the streaming will be available on the India TV Smart TV App.
The dedicated 24/7 streaming will bring non-stop live coverage of cricket world cup, expert analysis, and all the behind-the-scenes stories to the screen for cricket enthusiasts worldwide. To engage the viewers, it will also feature documentaries on Indian Cricket grounds and quizzes.
On the launch of this new stream, India TV CEO & managing director Ritu Dhawan said, “There is a good amount of audience duplication between news and cricket audience. To serve them exclusive coverage of cricket world cup, we’ve launched a dedicated sports stream, which will be available on our smart TV app”.
Earlier in August, India TV, the leading Hindi news channel in India, introduced the main channel and two dedicated CTV channels on CTV devices. In addition to India TV Live, the channels also introduced India TV Speed News and India TV Aap ki Adalat. Furthermore, India TV is also planning to launch a few more channels in future.
The decision to foray into the CTV platform is in line with the changing news and entertainment landscape. In the past few years, CTV has emerged as a touchpoint of interest as it is able to bring together the large-screen TV experience and has the target measurement capabilities of digital. Additionally, it provides the opportunity to go beyond the 24-hour barrier of providing content and facilitating structured information to the viewer. As per the FICCI-EY report 2022, CTVs are expected to touch the 40 million marks by 2025.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
