News Broadcasting
CTV focused news group India TV launches exclusive 24×7 stream for men’s cricket world cup
Mumbai: India TV, the only news group to have CTV first news channels in India, have launched an exclusive CTV stream for ICC Men’s Cricket World Cup 2023. Starting from 5 October, the streaming will be available on the India TV Smart TV App.
The dedicated 24/7 streaming will bring non-stop live coverage of cricket world cup, expert analysis, and all the behind-the-scenes stories to the screen for cricket enthusiasts worldwide. To engage the viewers, it will also feature documentaries on Indian Cricket grounds and quizzes.
On the launch of this new stream, India TV CEO & managing director Ritu Dhawan said, “There is a good amount of audience duplication between news and cricket audience. To serve them exclusive coverage of cricket world cup, we’ve launched a dedicated sports stream, which will be available on our smart TV app”.
Earlier in August, India TV, the leading Hindi news channel in India, introduced the main channel and two dedicated CTV channels on CTV devices. In addition to India TV Live, the channels also introduced India TV Speed News and India TV Aap ki Adalat. Furthermore, India TV is also planning to launch a few more channels in future.
The decision to foray into the CTV platform is in line with the changing news and entertainment landscape. In the past few years, CTV has emerged as a touchpoint of interest as it is able to bring together the large-screen TV experience and has the target measurement capabilities of digital. Additionally, it provides the opportunity to go beyond the 24-hour barrier of providing content and facilitating structured information to the viewer. As per the FICCI-EY report 2022, CTVs are expected to touch the 40 million marks by 2025.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
