iWorld
Crime drama series SHE S2 features in Netflix’s Global Top 10
Mumbai: The new season of crime drama SHE is trending in Netflix’s Global Top 10. One of the most-watched non-English titles this week. Written and created by renowned filmmaker Imtiaz Ali, the series has turned out to be a big audience favourite featuring in the Top 10 of 11 countries within two weeks of its release. The series has been watched for more than 9.5 million hours. The series has also been trending at #1 on Netflix India’s Top TV list for the week.
SHE S2 is directed by Arif Ali and produced by Viacom 18 Studios’ Tipping Point and Window Seat Films.
The layered story and nuanced portrayal of a mild-mannered woman who discovers her confidence and sexuality has found popularity and admiration with audiences across countries and cultures. SHE S2 features a talented ensemble cast such as Aaditi Pohankar, Kishore Kumar G, Vishwas Kini, Shivani Rangole, Sam Mohan, Suhita Thatte, amongst others.
The second season shows Bhumi in a dynamic new avatar. Embracing a double life, the protagonist Bhumi constantly battles between duty and desire, juggling responsibilities, strenuous relationships and suppressed secrets. SHE: Season 2 sees Bhumi continue to discover herself, exploring themes of sexual awakening and duality. She is absolutely magnetic in the way she plays the double risk of being the hunter and the hunted, finding herself falling deeper into the complex web of Nayak’s plans whilst smoothly thwarting Fernandez’s suspicions.
Imtiaz Ali says, “I am elated at the response because I feel that the basic conflict of ‘She’ is very subtle and internal. It’s about a woman who feels she has no sexual prowess and when she has to put on an act of being a sex-worker as part of her call of duty, she discovers that the very thing that used to be her biggest disadvantage becomes her biggest weapon. Something that’s so internal and subtle has found traction with the global audience and that is a matter of great happiness and hope for me. It encourages me to come up with more interesting although subtle story ideas in the future.”
Over the past six months, Netflix’s Indian series have been consistently popular with global audiences starting from Aranyak, Yeh Kaali Kaali Aankhen, The Fame Game, and most recently, Mai.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
