eNews
Cricbuzz touches 1.5 billion visits during IPL 2016; users consumed 30 billion pageviews
MUMBAI: The 9th edition of Indian Premier League (IPL) witnessed a 40 per cent higher viewership than the 2015 edition on Cricbuzz.
According to Comscore, over 3.7 million users accessed the Cricbuzz desktop site in India in April . In the WT20, 6.63 million users accessed Cricbuzz.
Cricbuzz received 30 billion page views across its properties during IPL 2016, with users together spending over 24 billion minutes (equivalent to over 45667 years). Across platforms, Cricbuzz averaged 14 million Daily Active Users, and on the final on May 29th, Cricbuzz saw 18.9 million users.
This online engagement threw some stimulating insights on fan-preferences in polls conducted by Cricbuzz, where over 2.5 million users participated.
|
Most Exciting Player |
Virat Kohli |
|
Best Captain |
Virat Kohli |
|
Best Emerging Player |
Mustafizur Rahman |
|
Best Overseas Player |
AB de Villiers |
The 5 most followed league matches as per Cricbuzz data were:
1. RCB v RPS (May 7)
2. RPS v GL (Apr 29)
3. KKR v RCB (May 16)
4. KXIP v RCB (May 9)
5. RCB v MI (May 11)
These trends and data reveal that Virat Kohli and the Royal Challengers Bangalore were the toast of this year’s IPL and Dhoni continued to be a crowd puller.
Commenting on the development, Cricbuzz CEO Pankaj Chhaparwal said, “Cricbuzz is quickly becoming the default platform for every cricket fan, and we’re humbled by the response. We consider this traction as a feedback from our users in terms of our services and we look forward to keeping our users entertained in times to come.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
