iWorld
CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster
Mumbai: CreatorsClout, a talent management company in India, has onboarded Techno Ruhez, an influential tech content creator, to its talent roster to help it reach a wider audience. This partnership will facilitate the establishment of strategic brand partnerships, sponsorships, and collaborations for CreatorsClout’s talent roster within the tech industry, further enhancing their marketability.
Techno Ruhez has always been passionate about technology, and when it came time for him to turn that passion into a career, YouTube was the easiest route. He started with YouTube, where he uploaded some tech videos. In 2015, he followed some global tech creators and got inspired. Within a time frame of five years, he reached the milestone of three million subscribers.
CreatorsClout specialises in talent management, helping influencers and content creators navigate their careers effectively. Techo Ruhez, a prominent tech content creator, is set to benefit significantly from their expert representation, especially as he’s reached a stage in his career necessitating added support for contracts and brand partnerships. They can provide Techno Ruhez with professional representation and negotiation support. CreatorsClout’s array of services extends to advising on content creation, strategic monetisation, and comprehensive deal structuring. The company’s hands-on approach to managing professional relationships and ensuring demand and utilisation is matched by its adeptness at utilising the creator’s persona in advertising and trade. Not only this, but CreatorsClout’s industry knowledge, insights, and connections can help Techno Ruhez to navigate industry trends, regulatory changes, and emerging opportunities.
Talking about the onboarding, CreatorsClout chief operating officer Aayushi Aggarwal said, “I am thrilled to welcome Techno Ruhez to the CreatorsClout family. His expertise, influence, and innovation in the tech content space perfectly align with our vision for representing top-tier talent. Our mission has always been to provide exceptional support and opportunities for our talents, and with Techno Ruhez on board, we are taking a significant step towards enhancing our capabilities in the tech niche. We look forward to collaborating, growing together, and achieving new heights of success in this dynamic industry.”
Adding further to it, Techno Ruhez said, “I’m excited to embark on this new journey with CreatorsClout. Their track record in talent management and the dedication they show to their talents are truly impressive. Joining their roster opens up exciting opportunities for me to take my tech content to the next level and explore new horizons. I’m looking forward to this collaboration.”
iWorld
Bill Ackman’s Pershing Square makes $64 billion bid to acquire Universal Music Group
Ackman pitches NYSE relisting plan as UMG board weighs unsolicited offer
The hedge fund has proposed a business combination that values UMG at €30.40 per share, representing a hefty 78 per cent premium to its current trading price. The offer includes €9.4 billion in cash alongside stock in a newly formed entity, with shareholders set to receive €5.05 per share in cash and 0.77 shares in the new company for each UMG share they hold.
Under the proposal, UMG would merge with Pershing Square SPARC Holdings Ltd and re-emerge as a Nevada-based entity listed on the New York Stock Exchange. The move is designed to boost investor visibility and potentially secure inclusion in major indices such as the S&P 500.
Pershing Square Capital Management ceo Bill Ackman argued that while UMG’s operational performance remains strong, its market valuation has lagged due to external factors. “UMG’s stock price has languished due to a combination of issues that are unrelated to the performance of its music business,” Ackman said, pointing to concerns ranging from shareholder overhang to delayed US listing plans.
Ackman also flagged what he sees as untapped potential in UMG’s balance sheet and a lack of clear capital allocation strategy. He added that the market has not fully recognised the value of UMG’s €2.7 billion stake in Spotify, alongside gaps in investor communication.
The proposed transaction would also result in the cancellation of around 17 per cent of UMG’s outstanding shares, while maintaining its investment-grade balance sheet. Pershing Square has said it will fully backstop the equity financing, with debt commitments secured at signing. The deal is targeted for completion by the end of the year.
UMG, however, has struck a measured tone. The company confirmed that its board has received the non-binding proposal and will review it with advisers. It reiterated confidence in its current strategy and leadership under Lucian Grainge, signalling no immediate shift in stance.
The proposal comes at a time when global music companies are navigating evolving investor expectations, streaming economics and capital allocation pressures. For Pershing Square, the bet is clear: sharpen the financial story, relist in the US, and let the music play louder in the markets.
Whether UMG’s board is ready to change the tune remains to be seen, but the spotlight on its valuation just got a lot brighter.
