Kids
Creative Eye plans 3D kids’ flick
MUMBAI: Creative Eye Ltd., one of the prime suppliers of mytho software to channels terrestrial and satellite, in India, has now decided to make a 3D feature film for children.
In a notice to the National Stock Exchange, the production house has announced its intention of making what it claims is India’s ‘first 3D plus film’. Aabra ka Dabra will handle a children oriented subject and will be the first stereoscopic film using exclusive 3D Plus technology that does not require special polaroid lenses for projection. The technology has been developed indigenously jointly by Creative Eye Ltd., and the FX factory, an outfit that specialises in developing special effects for Indian feature films. The special stereosopic 3D Plus technology has also been patented in India, according to the notice.
The announcement comes nearly one year after Creative Eye disclosed its intention of venture into feature filmmaking. The company had said all three Hindi feature films would be launched by the end of calendar year 2002-2003. The first production to go on the floors was tentatively titled Tum Jo Mil Gaye. Produced by Dheeraj Kumar, the film was to be scripted by ZD Lari, with the music composed by Pyarelal, and directed by Amol Shedge. The film, a “social romantic film” with a new pair in the lead role, was to be shot in India and New Zealand and was slated for a January 2003 release. The other two films were to be launched by the end of August and September 2002 respectively.
As of now, of course, there’s no word on where these are at.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
