MAM
Amagi Media Labs IPO opens 13 January at Rs 343 to Rs 361 Band
MUMBAI: India’s fast-growing ad-tech star Amagi Media Labs Limited is ready to make its stock market debut, opening its initial public offering on Tuesday, 13 January 2026.
The IPO, which blends fresh capital raising with partial exits for early backers, will remain open until Friday, January 16. Anchor investors get first dibs a day earlier, on Monday, 12 January.
Amagi has set its price band between Rs 343 and Rs 361 per share, with each equity share carrying a face value of Rs 5. Investors can bid for a minimum of 41 shares and then in multiples of 41, making the entry ticket clear and simple.
At the heart of the offer is a fresh issue worth up to Rs 8,160 million, aimed at fuelling the company’s next phase of growth. Alongside this, existing shareholders will sell up to 26.94 million shares through an offer for sale.
Some of India’s most recognisable venture capital names are trimming their holdings, including PI Opportunities Fund I and II, Accel India VI, Trudy Holdings and Norwest Venture Partners. A small number of shares will also be sold by individual shareholders, including founders and early executives.
Once the dust settles, Amagi’s shares are set to be listed on both the BSE and the National Stock Exchange, putting the company firmly in the public spotlight.
The IPO is being steered by a heavyweight syndicate of bankers, with Kotak Mahindra Capital, Citigroup, Goldman Sachs India, IIFL Capital Services and Avendus Capital acting as book running lead managers.
For market watchers and casual investors alike, Amagi’s listing adds another lively chapter to India’s buzzing startup to stock market story.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
