iWorld
Cosmos-Maya acquires rights to ‘The Smurfs’, ‘Boonie Bears’, ‘Little Baby Bum’
MUMBAI: Cosmos-Maya has acquired the Hindi language rights to the widely popular series The Smurfs. The series had premiered on its YouTube channel WowKidz on 19 December 2018.
The company has also acquired the English language rights of the successful Chinese franchise Boonie Bears and the same will be aired on WowKidz for the holiday season. For the pre-school category, WowKidz will begin airing content from the massively popular YouTube channel Little Baby Bum.
Bablu Dablu, the Hindi version of the show, has garnered around 400 million views on the channel.
Commenting on the acquisition, Cosmos-Maya CEO Anish Mehta said, “It has been our endeavour to provide the best in class entertainment for kids across the globe. Now with iconic global brands from The Smurfs to really popular digital IPs like Little Baby Bum to one of China’s biggest IPs, Boonie Bears, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment this festive season.”
WowKidz currently provides a wide range of domestic and international shows in 8 languages to its subscriber base of more than 13 million. The channel offers an eclectic mix of shows across 20 diverse sub-brands like WowKidz Action, WowKidz Comedy, WowKidz Rhymes, and more. Apart from its brimming domestic catalogue, it also features foreign shows like Simba, a spin-off of Lion King, Jungle Book, Hotwheels, Jackie Chan, and Lilly The Witch among others.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
