Gaming
Cooler Master and EliteHubs unleash Shark X PC to make waves in gaming
MUMBAI: The apex predator of gaming PCs has arrived! Cooler Master, in partnership with EliteHubs, has launched the Shark X PC, a high-performance machine designed for gamers, creators, and tech enthusiasts. Engineered for next-level speed and power, the Shark X blends cutting-edge performance with an aerodynamic chassis inspired by nature’s fiercest hunter.
Exclusively available through EliteHubs’ website and offline stores, the Shark X PC is designed to be more than just a gaming rig, it’s a statement of precision engineering and design brilliance. Featuring aggressive curves, premium materials, and superior cooling, it ensures peak performance without compromise.
At its core, the Shark X III is a powerhouse built for gaming, streaming, and content creation, featuring an AMD Ryzen 9 9900X processor, an Asus Prime GeForce RTX 5080 GPU, 64GB DDR5 RAM, and a 2TB NVMe SSD. The lineup offers three performance-packed variants the Shark X III priced at Rs 6,64,293, the Shark X II at Rs 5,85,741, and the Shark X I at Rs 5,33,439, each delivering top-tier speed, efficiency, and cutting-edge technology.
To celebrate the launch, EliteHubs hosted an exclusive Shark X Gaming Tournament at its flagship Mumbai store on March 23, 2025. Gamers battled it out in an intense 1v1 VALORANT face-off, with the winner taking home exclusive EliteHubs merchandise. The underwater-themed arena, complete with a custom-built shark cage showcasing the Shark X, added to the high-energy atmosphere.
Cooler Master South Asia head Sanket Naik added, “The Shark X PC is a true testament to Cooler Master’s relentless pursuit of innovation. This launch, in partnership with EliteHubs, brings a unique fusion of cutting-edge performance and bold design to the Indian market. EliteHubs has been a key player in delivering top-tier gaming experiences, and their expertise in custom PC builds perfectly complements our vision for high-performance gaming. Together, we are bringing a product that stands out both in power and aesthetics. Built for gamers and enthusiasts, the Shark X delivers not just exceptional performance but also a statement piece that reflects passion and individuality.”
Speaking on the launch of the Shark X PC, EliteHubs CEO Jai Desai said “At EliteHubs, we have always been at the forefront of delivering high-performance custom PC solutions tailored for gamers, editors, professionals, workstations & more. Our collaboration with Cooler Master on the Shark X PC is a testament to our shared commitment to bringing innovative solutions to India. Cooler Master’s innovation, combined with our expertise in custom PC builds, brings a product that not only excels in power but also makes a bold statement. We are excited to bring this unique experience to the Indian gaming community and redefine what’s possible in high-end PC gaming.”
With India’s gaming hardware market projected to hit 5.96 billion dollars in 2025 and grow at a 7.10 per cent CAGR till 2030, the launch of the Shark X PC couldn’t be better timed. The gaming accessories market alone is set to reach 525.1 million dollars by 2030, reflecting a nationwide surge in high-performance gaming solutions.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
