Gaming
Cooler Master and EliteHubs unleash Shark X PC to make waves in gaming
MUMBAI: The apex predator of gaming PCs has arrived! Cooler Master, in partnership with EliteHubs, has launched the Shark X PC, a high-performance machine designed for gamers, creators, and tech enthusiasts. Engineered for next-level speed and power, the Shark X blends cutting-edge performance with an aerodynamic chassis inspired by nature’s fiercest hunter.
Exclusively available through EliteHubs’ website and offline stores, the Shark X PC is designed to be more than just a gaming rig, it’s a statement of precision engineering and design brilliance. Featuring aggressive curves, premium materials, and superior cooling, it ensures peak performance without compromise.
At its core, the Shark X III is a powerhouse built for gaming, streaming, and content creation, featuring an AMD Ryzen 9 9900X processor, an Asus Prime GeForce RTX 5080 GPU, 64GB DDR5 RAM, and a 2TB NVMe SSD. The lineup offers three performance-packed variants the Shark X III priced at Rs 6,64,293, the Shark X II at Rs 5,85,741, and the Shark X I at Rs 5,33,439, each delivering top-tier speed, efficiency, and cutting-edge technology.
To celebrate the launch, EliteHubs hosted an exclusive Shark X Gaming Tournament at its flagship Mumbai store on March 23, 2025. Gamers battled it out in an intense 1v1 VALORANT face-off, with the winner taking home exclusive EliteHubs merchandise. The underwater-themed arena, complete with a custom-built shark cage showcasing the Shark X, added to the high-energy atmosphere.
Cooler Master South Asia head Sanket Naik added, “The Shark X PC is a true testament to Cooler Master’s relentless pursuit of innovation. This launch, in partnership with EliteHubs, brings a unique fusion of cutting-edge performance and bold design to the Indian market. EliteHubs has been a key player in delivering top-tier gaming experiences, and their expertise in custom PC builds perfectly complements our vision for high-performance gaming. Together, we are bringing a product that stands out both in power and aesthetics. Built for gamers and enthusiasts, the Shark X delivers not just exceptional performance but also a statement piece that reflects passion and individuality.”
Speaking on the launch of the Shark X PC, EliteHubs CEO Jai Desai said “At EliteHubs, we have always been at the forefront of delivering high-performance custom PC solutions tailored for gamers, editors, professionals, workstations & more. Our collaboration with Cooler Master on the Shark X PC is a testament to our shared commitment to bringing innovative solutions to India. Cooler Master’s innovation, combined with our expertise in custom PC builds, brings a product that not only excels in power but also makes a bold statement. We are excited to bring this unique experience to the Indian gaming community and redefine what’s possible in high-end PC gaming.”
With India’s gaming hardware market projected to hit 5.96 billion dollars in 2025 and grow at a 7.10 per cent CAGR till 2030, the launch of the Shark X PC couldn’t be better timed. The gaming accessories market alone is set to reach 525.1 million dollars by 2030, reflecting a nationwide surge in high-performance gaming solutions.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
