Brands
Quest Global names Richard Bergman as global business head of its semiconductor division.
BENGALURU: Quest Global has made a decisive play in the fast-moving world of semiconductors, appointing Richard “Rick” Bergman as president and global business head of its semiconductor division.
Based out of the company’s global leadership structure, Bergman will be responsible for shaping the long-term strategy of the vertical, accelerating revenue growth and strengthening Quest Global’s relationships with customers worldwide. His mandate includes building a multi-year growth roadmap, delivering transformational engineering solutions and sharpening the company’s focus on high-growth areas such as AI, automotive and industrial systems.
Quest Global co-founder and CEO Ajit Prabhu, said the timing could not be better. With AI, system innovation and supply chain shifts reshaping the semiconductor landscape, he believes Bergman’s track record makes him a natural fit to lead the next phase of growth. According to Prabhu, Bergman brings not just deep semiconductor expertise, but also a proven ability to scale businesses and build enduring customer partnerships.
For Bergman, the appeal lies in Quest Global’s engineering-first DNA. He describes semiconductors as the quiet force powering innovation across everything from high-performance computing to connected vehicles and industrial automation. As complexity increases, his focus will be on helping customers solve critical engineering challenges while building a scalable, high-impact business for the long term.
Bergman joins Quest Global with over two decades of leadership experience across semiconductors, computing, graphics and advanced technology platforms. Most recently, he served as president and CEO of Kymeta Corporation. His earlier stints include senior leadership roles at AMD, Synaptics and ATI Technologies, where he led multi-billion-dollar businesses, oversaw major acquisitions and built global teams.
The appointment underlines Quest Global’s intent to double down on semiconductors as a strategic growth engine, aligning its engineering strengths with the rapidly evolving needs of customers in a chip-driven world.
Founded over 25 years ago, Quest Global operates in more than 18 countries with 93 global delivery centres and a workforce of over 21,500 engineers. The company delivers end-to-end engineering solutions across sectors including aerospace and defence, automotive, energy, hi-tech, healthcare, rail and semiconductors, with a clear ambition to engineer what comes next.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
