iWorld
Content need not only be comedy, fashion etc., says One Digital COO as ‘SOS’ gets under way
MUMBAI: One Digital Entertainment has come up with its brand new documentary web series titled ‘SOS’- Survivors Of Suicide. The series brings forth stories of people who have put on a brave face and overcome prejudices and struggles that plague our society when it comes to mental illnesses.
The six-episodic series got under way on 10 October, on occasion of World Mental Health Day.
The network is aiming to spread awareness about mental health issues and stamp out the stigma associated with the help of this series. The show will unveil intimate stories of suicide survivors suffering from varied issues ranging from clinical depression to bipolar disorder to PTSD. The docu-series is also encouraging the suicide- attempt survivors to shun their cloaks of anonymity.
One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin said, “We had two prime reasons of choosing the topic of mental health and suicide for this documentary web series. As a team we truly believe that these are stories that need to be told. There are over 50 million people in our country who suffer from mental illnesses in silence out of shame and fear. We want to change this attitude and mindset. It is essential for survivors to speak up so others can be inspired to do the same. Secondly, we wanted to showcase that digital content need not necessarily be restricted to comedy, fashion and entertainment. We asked ourselves, why should the quality content debate be restricted to films and television? With that, we took the bold step of launching this series that will get people talking about this grave issue, accepting it and along the way inspiring them to speak up and seek help.”
At a time, when one third of India’s population suffers from the hidden burden of mental illnesses, ‘Survivors of Suicide’ serves as a beacon of light to many of us who have grappled with mental illness directly or indirectly behind closed doors. They aim to initiate a very important conversation around mental health which is the need of the hour & raise awareness about the big issue through varied, uplifting, hopeful and inspiring stories.
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e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
