iWorld
ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023
Mumbai: ConfirmTkt, India’s fastest train ticket booking platform, is proud to announce that it has become an official licensee of the International Cricket Council (ICC) for the ICC Men’s Cricket World Cup 2023. This exciting collaboration formed by the media agency Wavemaker India, allows ConfirmTkt to build trust and unite travellers with a passion for cricket across India.
To celebrate this partnership and engage with cricket enthusiasts, ConfirmTkt will host in-app contests celebrating the journey to the World Cup, highlighting its status as the “Official Licensee of the ICC Men’s Cricket World Cup 2023”. These journeys will be celebrated and covered on various social media channels, including Instagram, Twitter, LinkedIn, and Facebook, as well as their esteemed partners’ social media channels.
As part of these engaging activities, ConfirmTkt has also rolled out an exciting campaign “Journey to the World Cup“ to engage with cricket fans and its vast user base. Under this campaign, ConfirmTkt will be hosting two thrilling contests offering the winners the opportunity to join popular influencers like Jordindian, Danish Sait, the Bharat Army and more, on the most exciting train journey to the World Cup. The Train your CricBrain contest provides an opportunity for avid cricket lovers to test their knowledge on Confirmtkt; the train booking app.
ConfirmTkt’s focus during the celebrations will be on creating memorable moments with cricket fans while celebrating matches, and engaging with the audience. ConfirmTkt co-founders Dinesh Kumar Kotha & Sripad Vaidya expressed their excitement about the association saying, “In India, cricket isn’t just a sport; it is a deeply ingrained part of our culture. We are thrilled to be the Official Licensee of the ICC Men’s Cricket World Cup 2023, and we’re committed to creating unforgettable experiences for cricket fans. This partnership allows us to celebrate India’s spirit for the World Cup and bring fans closer to their cricketing legends. We look forward to sharing the journey to the World Cup with crores of cricket enthusiasts across India.”
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
