DTH
Conexant’s satellite set-top box solution wins ‘leading product award’
MUMBAI: Conexant Systems Inc., a supplier of semiconductor solutions for broadband communications and the digital home, has announced that its CX2430X family of MPEG decoders for free-to-air satellite set-top boxes (STBs) has received the leading product award in the consumer electronics category in the EDN China innovation award 2006 competition.
The system-on-chip (SoC) decoders were developed in Conexant’s Shanghai design center, which is focused on developing STB chips for worldwide applications.
The award was presented to Conexant at a ceremony in Shenzhen. The 131 entries in the competition were judged by a panel of specialists that included representatives from academic and research institutions, universities, and Chinese original equipment manufacturers.
Conexant’s broadband media processing business, executive vice president and general manager Lewis Brewster said, “We are honoured that our CX2430X MPEG decoders were chosen for this important award by a group of esteemed industry experts. We remain focused on delivering innovative solutions that will help Chinese manufacturers design and develop products for domestic and international markets.”
The CX2430X family can be used for applications ranging from basic STB functionality to advanced STB applications. The devices include an integrated high-speed data port that easily interfaces to a variety of broadband front-ends, allowing the decoders to serve as a common back-end platform for satellite, terrestrial, and cable platforms, asserts an official release.
In addition, the decoders can be used with our satellite tuners to form a complete front- and back-end system solution. This flexibility, along with the robust feature set, provides manufacturers with economies of scale as they can leverage a single device across multiple product offerings.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
