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Condé Nast Entertainment announces over 30 new shows for digital video network
MUMBAI: In its bid to move from being a pure magazine publisher to a creator of online video content Condé Nast Entertainment (CNE) at its Newfront presentation announced the addition of original programming slates inspired by Vogue and Wired to its digital video network.
Vogue programming will launch on 8 May with Wired following on 15 May. Further, another six new series inspired by Glamour and GQ will be added to those brands‘ previously launched programming slates. In total, CNE announced over 30 new series across the Glamour, GQ, Vogue and Wired channels. Later this year, channels inspired by Vanity Fair, Teen Vogue, Epicurious.com and Style.com will all launch on the network.
CNE president Dawn Ostroff said, “Only Condé Nast can create a digital video network comprised of over twenty established and iconic brands, offering viewers diverse programming choices for every interest and passion. In the first partial month of our content going live, our channels jumped significantly in the rankings, and we saw incredible engagement and feedback from viewers. New programming inspired by Vogue and Wired will further extend our reach and add new content verticals to our growing digital network.”
CNE has also announced strategic syndication partnerships with Yahoo!, AOL, Twitter, Dailymotion and Grab Media, which will make the digital video network programming available on even more platforms and devices.
CNE executive VP chief digital officer Fred Santarpia said, “We are offering advertisers a unique proposition – premium content released daily, broad distribution, and tremendous marketing support.”
“We‘re thrilled to be working with our new syndication partners, which are some of the biggest names in video and social media, to make it even easier for consumers to discover our programming” he added.
To create digital series, CNE partnered with production companies Radical Media, Hud:sun Media and Magical Elves. These creative teams are behind shows like ‘Oprah‘s Masterclass‘, ‘Iconoclasts‘ and ‘Project Runway‘.
The existing Glamour series being renewed include ‘Elevator Makeover‘, ‘Why Do Guys‘ and ‘Fashion Week Ride-Along‘. New Glamour series include:
Glamour Video Gift of the Week – This is a weekly series featuring the hottest guys in hilarious vignettes that bring every woman‘s viral video fantasies to life.
Style to Kill – This competition series, developed with Magical Elves features two up-and-coming stylists who compete by making over one lucky Glamour fan per episode. Glamour editors judge the competition and decide who wins the chance to style a Glamour photoshoot.
The existing renewed GQ series include ‘Fighting Weight‘, ‘10 Essentials‘, ‘Car Collectors‘ and ‘Jogging with James‘. New series include:
Casualties of the Gridiron – This is a documentary series that looks at the physical and mental effects that football has on NFL players and how they cope with their post -NFL lives.
GQ How To – From how to tie a tie, to how to make the perfect cocktail, this is the next generation of How To for men looking for answers from the brand that has all of the answers.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
