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Composer duo Vivek-Mervin release their latest album VM Originals
Mumbai: Leading Indian music composer duo Vivek-Mervin have once again come together for their latest album VM Originals. VM Originals – Season 1, consists of five fresh and electrifying tracks that will light up everyone’s playlist.
VM Originals features songs from multiple genres and soundscapes and showcases some of the finest young singers from Chennai. The videos shot are performance-centric and will showcase the variety of instruments, sounds, and voices in the music.
The album is digitally distributed by Divo, who is the official label partner along with the digital distribution partner. Divo is one of India’s leading and well-established digital media and music companies and is now a part of Warner Music India. Divo has been associated with Vivek-Mervin for over a year and has played a vital role in their singles like Addictive, Na Na Na etc.
Divo will be looking after the digital music distribution and digital marketing along with social media amplification of the album. Divo will also help in influencer marketing and content creation.
The first song of the album – “Azhagiya Puyale” is out and creating waves on social media. Sung by Harsha Vardhan (son of popular music director, Vidyasagar) and composed by Vivek Mervin, the track speaks about how a boy’s complete existence is interwoven with the girl and how she has become the most important person in his life. It is penned by Krithika Nelson. The song is in the genre of rock and pop with a strong fusion of western rock elements and an Indian melody structure. The flute interlude in the song portrays the deep emotion between the couple.
“Azhagiya Puyale” uses guitars, flute, keyboards, and drums, and has a contemporary rock vibe.
Speaking on their new album, the composer duo Vivek-Mervin commented, “We are excited to launch our latest album VM Originals – Season 1 and bring to our listeners and fans a variety of genres in one album. The first song we released is of Pop Genre and the next in line is South Indian Folk, which will be launched in early April.”
“We strive to bring our best to the audiences with each track/album and we hope they will enjoy listening to this album also and continue to shower their love to us”, they further added.
Divo founder and director Shahir Muneer, “We are glad to once again partner with Vivek-Mervin and launch their album VM Originals. This is first season, and the entire team is super excited to launch this album. As the demand for regional music increases on digital platforms, we see this as a great opportunity to introduce new genres in the market, specially in Tamil music. Digital penetration of regional music has increased by multiple folds and we look forward to capture this growing demand.”
https://www.jiosaavn.com/song/azhagiya-puyale-from-vm-originals-season-1/CSQpe0BvUEo
https://music.youtube.com/playlist?list=OLAK5uy_nff3dxhzZDuLmR6aZMKllwFaGIoAja9Sw
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
