iWorld
Divo and IOF release ‘Mojin: The Treasure Valley’ on multiple OTT platforms
Mumbai: The Indian digital media and music company Divo has partnered with Indo Overseas Films (IOF) for the release of the 2018 Chinese blockbuster “Mojin: The Treasure Valley” across multiple OTT platforms in India. The film that averted its theatrical release due to the pandemic, is now available to viewers in four languages – English, Hindi. Tamil and Telugu – for a pay-per-view model across Book My Show, Gudsho, Google Play, Shemaroo, Hungama Play, Filme, Oct Square, and Apple TV.
The action-fantasy thriller revolves around a legendary tomb explorer named Hu Bayi who is on a hunt to find the cure to an ancient curse in the Tomb of Emperor Xian. It features Hang Cai, Xuan Gu, and Heng Yu in the lead roles. Originally titled “Mojin: The Worm Valley”, it is the second installment in the ‘Mojin’ series following the 2015 release, “Mojin: The Lost Legend”.
Speaking on the release, IOF’s CEO Firoz Elias said, “With the evolution of film distribution in India and movies only releasing online, it was imperative for us to partner with a digital distributor, who could provide a smooth process. This movie never got an opportunity to release in India due to the pandemic and considering the current situation, we decided to go ahead with an OTT release. We are glad to team up with Divo for this release, who helped us reach out to a large audience base via correct channels.”
Speaking on the association, Divo founder and director Shahir Muneer said, “With audiences not able to go out and enjoy movies like earlier, it has become important for us to offer them new and fresh content across multiple touch-points. There is a very high demand for content in international languages and it’s our constant endeavor at Divo to provide maximum reach via regional languages.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
