GECs
Colors strengthens its weekend with 7th season of India’s Got Talent
MUMBAI: Talent doesn’t discriminate; it knows no biases, it has no preferences. After Khatro Ke Khiladi, Colors is once again back with its one of the finest show which brings rarest of jewels of the country with India’s Got Talent season 7. The weekend show will start airing from 30 April on Saturday – Sunday at 9pm time band.
The judging panel- Karan Johar, Kirron Kher and Malaika Arora Khan will return yet again to turn dreams into reality for the contestants. Produced by Fremantle India, IGT-7 will be hosted by Bharti Singh and Sidharth Shukla.
The channel has roped in Maruti Suzuki as presenting sponsor, L’Oreal Paris as the powered by sponsor, and Nivea, Liberty Shoes and Kent RO Systems as associate sponsors specially for its HD feed.
This year’s highlights include performances like sand art, beatboxing, mind-reading, underwater and water-sport acts, aerial yoga, horse acrobatics, and for the first-time-ever ice-skating and sky-diving acts. This edition will also see the team travel to every nook and cranny of the country to bring to the fore unheard of talents looking for a stage to perform. Further, special episodes will celebrate rustic and traditional art forms which have lost their individuality over the years.
Colors programming head Manisha Sharma said, “The beauty of India’s Got Talent is that it just lets you be. It doesn’t try to restyle you. Hence the focus is purely on what you bring to table in terms of your talent. It’s the only credible platform that the country has which gives opportunities to the uniqueness in an individual. As we venture into the by-lanes of India in search of the best, with a promise of larger than life performances, we promise to create an unparalleled viewing experience for our discerning audience.”
Fremantle India content head Aradhana Bhola, “In its seventh season, India’s Got Talent’s search for superlative talent has taken us to the smallest towns and villages including Loharika in Punjab and Nunerbhari in Bengal. With double the dose of entertainment, drama and never-seen-before spectacles, the show will be a treat to the audiences’ senses. We hope that the show’s larger-than-life backdrop and nation-wide search for superior talent will enthrall viewers and keep them glued to their television sets.”
The channel has devised an extensive marketing campaign incorporating multiple mediums reaching out to viewers at various touch-points for top-of-mind recall. On the digital front, the channel has devised various activities including a blogger outreach program, a glimpse into the lives of talent from previous seasons including last year’s winner Manik Paul, and invite talent-led stories on social media platforms using the hashtags #IFeelTalentedWhenI and #HunarHiPehchaanHai amongst other initiatives.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
