GECs
COLORS returns as the principal sponsor for Mumbai Indians
MUMBAI: Cricket frenzy is all set to unlock as the entire nation waits with bated breath to cheer for their favorite teams at the upcoming cricket carnival in the UAE starting, 19 September. For the second consecutive year, Viacom18’s flagship Hindi general entertainment channel, COLORS, will be seen furthering its brand footprint through the biggest cricketing phenomena of the year by partnering with one of the best performing teams, Mumbai Indians. Having established itself as one of the leading channels in the urban Hindi general entertainment category, COLORS will strengthen its association as the ‘Principal Sponsor’ for the Mumbai Indians. Mumbai Indians will don the COLORS logo on the back of their jersey during the much awaited 2020 season.
Viacom18 Hindi mass entertainment and kids TV Network head Nina Elavia Jaipuria said, "Mumbai Indians as a team is much loved across the nation and we are delighted to be associated with them. In India, cricket has the power to bring families together, something that is also COLORS' core philosophy. Through our content, we always aim to bring alive interesting storylines while ensuring a cohesive viewing experience. The synergy between the two brands and the unbeatable combination of cricket and entertainment makes our association with Mumbai Indians a perfect proposition.”
Mumbai Indians spokesperson said, “We are pleased to continue our association with COLORS as the Principal Sponsor for Mumbai Indians. The continuation of our partnership reflects the similar ideologies of both brands. We look forward to yet another successful campaign with COLORS as we take the field to entertain the audience across geographies in this challenging hour."
Setting the tone for the upcoming season, COLORS will enhance the thrill manifolds through an engaging TVC featuring players Rohit Sharma, Suryakumar Yadav, and Jasprit Bumrah. This association will also witness promotions via engagement on digital platforms and will be further amplified through PR and on-ground branding.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
