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Colors launches Sasural Simar Ka season 2

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MUMBAI: After  keeping the audience entertained for seven long years, Colors' milestone show Sasural Simar Ka is set to return with the second season . In an all-new avatar, the show will chronicle the life of new (Choti) Simar (played by Radhika Muthukumar), who aspires to become a singer but her life takes an unexpected turn when she crosses path with Badi Simar (played by Dipika Kakar) and Geetanjali Devi (played by Jayati Bhatia). Produced by Rashmi Sharma Telefilms, Sasural Simar Ka 2 will premiere on 26 April 2021 and air every Monday to Saturday at 6.30 pm on Colors 

A simple yet resilient girl, Choti Simar is the youngest of the siblings grown up in the shadow of her sisters. Much like Badi Simar, she is rooted in her values and principles, but she is a present-day girl, ambitious, and dreams of making her mark in the field of music. On the other hand, Geetanjali Devi belongs to the old school of thought and is seeking for an unambitious girl for her grandson Aarav (played by Avinash Mukherjee) who is willing to put her family above her dreams. She gives the responsibility to Badi Simar to scout for a suitable match and her quest leads her to Choti Simar who is ideal yet different from Geetanjali Devi’s expectations. As their lives get interwoven and their ideologies clash, thus begins Choti Simar’s journey, of discovering a new life and relationships. 

Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “At Colors, we truly believe that stories have the power to bring comfort, even more so in these tough times. As the nation continues to fight the pandemic, we at Colors are constantly working towards bringing the best of entertainment for our viewers while ensuring the safety of our cast and crew. We are very happy to bring back the second season of our iconic show Sasural Simar Ka with a new storyline, old and new characters, and also strengthen the early prime time 6.30 pm slot.”

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Viacom18 chief content officer Manisha Sharma said, “Sasural Simar Ka has been one of our marquee shows that tasted immense success and became an audience favorite. We are very excited to return with the second season and take the legacy of the show forward with the story of new Simar. As the story evolves, we will see the new Simar, who resonates with old Simar’s ethos, fighting against odds, tackling different ideologies, and setting out on a new journey. We are extremely happy to have Dipika Kakar and Jayati Bhatia back on the show who in every true sense contributed to the show’s success. As we renew our partnership with Rashmi Sharma Telefilms, we look forward to creating history once again.”

Producer Rashmi Sharma said, “We began the journey of Sasural Simar Ka a decade ago and every time its mere mention leaves us nostalgic. The memories and success of the show are still etched in our minds and I am delighted to bring back the show that is so close to my heart. In the new season, we will introduce the audience to the new Simar played by Radhika Muthukumar and showcase her journey. It is so great to reunite with Dipika Kakar and Jayati Bhatia who have become synonymous with the show and we are having a wonderful time shooting in Agra. I hope that like Season 1, we are able to rewrite the success and win audience love.”

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Samsung TV Plus launches Kings of Comedy channel

New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.

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MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.

The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.

Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”

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Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.

Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.

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